KohaviRS02'

BibTeX

@article{DBLP:journals/cacm/KohaviRS02,
  author    = {Ron Kohavi and
               Neal Rothleder and
               Evangelos Simoudis},
  title     = {Emerging trends in business analytics},
  journal   = {Commun. ACM},
  volume    = {45},
  number    = {8},
  year      = {2002},
  pages     = {45-48},
  ee        = {http://doi.acm.org/10.1145/545151.545177},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}