DevarajFK03'

BibTeX

@article{DBLP:journals/cacm/DevarajFK03,
  author    = {Sarv Devaraj and
               Ming Fang and
               Rajiv Kohli},
  title     = {E-loyalty: elusive ideal or competitive edge?},
  journal   = {Commun. ACM},
  volume    = {46},
  number    = {9},
  year      = {2003},
  pages     = {184-191},
  ee        = {http://doi.acm.org/10.1145/903893.903936},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}