BibTeX record journals/behaviourIT/ParkSS08

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@article{DBLP:journals/behaviourIT/ParkSS08,
  author       = {Taezoon Park and
                  Rashmi Shenoy and
                  Gavriel Salvendy},
  title        = {Effective advertising on mobile phones: a literature review and presentation
                  of results from 53 case studies},
  journal      = {Behav. Inf. Technol.},
  volume       = {27},
  number       = {5},
  pages        = {355--373},
  year         = {2008},
  url          = {https://doi.org/10.1080/01449290600958882},
  doi          = {10.1080/01449290600958882},
  timestamp    = {Thu, 12 Mar 2020 17:19:00 +0100},
  biburl       = {https://dblp.org/rec/journals/behaviourIT/ParkSS08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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