BibTeX record journals/behaviourIT/ParkSS08

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@article{DBLP:journals/behaviourIT/ParkSS08,
  author    = {Taezoon Park and
               Rashmi Shenoy and
               Gavriel Salvendy},
  title     = {Effective advertising on mobile phones: a literature review and presentation
               of results from 53 case studies},
  journal   = {Behaviour {\&} {IT}},
  volume    = {27},
  number    = {5},
  pages     = {355--373},
  year      = {2008},
  url       = {http://dx.doi.org/10.1080/01449290600958882},
  doi       = {10.1080/01449290600958882},
  timestamp = {Wed, 17 Dec 2008 12:31:48 +0100},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/behaviourIT/ParkSS08},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}