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BibTeX record journals/anor/KaulAKJ18
@article{DBLP:journals/anor/KaulAKJ18, author = {Arshia Kaul and Sugandha Aggarwal and Mohan Krishnamoorthy and P. C. Jha}, title = {Multi-period media planning for multi-products incorporating segment specific and mass media}, journal = {Ann. Oper. Res.}, volume = {269}, number = {1-2}, pages = {317--359}, year = {2018}, url = {https://doi.org/10.1007/s10479-018-2771-9}, doi = {10.1007/S10479-018-2771-9}, timestamp = {Wed, 15 Mar 2023 20:26:49 +0100}, biburl = {https://dblp.org/rec/journals/anor/KaulAKJ18.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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