Jez McKean Hayden Shorter Michael Luck Peter McBurney Steven Willmott Technology diffusion: analysing the diffusion of agent technologies. 372-396 2008 17 Autonomous Agents and Multi-Agent Systems 3 http://dx.doi.org/10.1007/s10458-008-9052-y db/journals/aamas/aamas17.html#McKeanSLMW08