<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/www/YanLWZJC09" mdate="2009-05-05">
<author>Jun Yan</author>
<author>Ning Liu</author>
<author>Gang Wang</author>
<author>Wen Zhang</author>
<author>Yun Jiang</author>
<author>Zheng Chen</author>
<title>How much can behavioral targeting help online advertising?</title>
<pages>261-270</pages>
<year>2009</year>
<booktitle>WWW</booktitle>
<ee>http://doi.acm.org/10.1145/1526709.1526745</ee>
<crossref>conf/www/2009</crossref>
<url>db/conf/www/www2009.html#YanLWZJC09</url>
</inproceedings>
</dblp>
