@inproceedings{DBLP:conf/www/YanLWZJC09,
author = {Jun Yan and
Ning Liu and
Gang Wang and
Wen Zhang and
Yun Jiang and
Zheng Chen},
title = {How much can behavioral targeting help online advertising?},
booktitle = {WWW},
year = {2009},
pages = {261-270},
ee = {http://doi.acm.org/10.1145/1526709.1526745},
crossref = {DBLP:conf/www/2009},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
@proceedings{DBLP:conf/www/2009,
editor = {Juan Quemada and
Gonzalo Le{\'o}n and
Yo{\"e}lle S. Maarek and
Wolfgang Nejdl},
title = {Proceedings of the 18th International Conference on World
Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009},
booktitle = {WWW},
publisher = {ACM},
year = {2009},
isbn = {978-1-60558-487-4},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
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