<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/www/RichardsonDR07" mdate="2007-08-22">
<author>Matthew Richardson</author>
<author>Ewa Dominowska</author>
<author>Robert Ragno</author>
<title>Predicting clicks: estimating the click-through rate for new ads.</title>
<pages>521-530</pages>
<year>2007</year>
<crossref>conf/www/2007</crossref>
<booktitle>WWW</booktitle>
<ee>http://doi.acm.org/10.1145/1242572.1242643</ee>
<url>db/conf/www/www2007.html#RichardsonDR07</url>
</inproceedings>
</dblp>
