A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns.

Ashish Mangalampalli Adwait Ratnaparkhi Andrew O. Hatch Abraham Bagherjeiran Rajesh Parekh Vikram Pudi A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns. 85-86 2011 WWW (Companion Volume) http://doi.acm.org/10.1145/1963192.1963236 conf/www/2011c db/conf/www/www2011c.html#MangalampalliRHBPP11