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BibTeX record conf/www/MangalampalliRHBPP11
@inproceedings{DBLP:conf/www/MangalampalliRHBPP11, author = {Ashish Mangalampalli and Adwait Ratnaparkhi and Andrew O. Hatch and Abraham Bagherjeiran and Rajesh Parekh and Vikram Pudi}, editor = {Sadagopan Srinivasan and Krithi Ramamritham and Arun Kumar and M. P. Ravindra and Elisa Bertino and Ravi Kumar}, title = {A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns}, booktitle = {Proceedings of the 20th International Conference on World Wide Web, {WWW} 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)}, pages = {85--86}, publisher = {{ACM}}, year = {2011}, url = {https://doi.org/10.1145/1963192.1963236}, doi = {10.1145/1963192.1963236}, timestamp = {Sat, 30 Sep 2023 09:59:32 +0200}, biburl = {https://dblp.org/rec/conf/www/MangalampalliRHBPP11.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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