LewisRR11'

@inproceedings{DBLP:conf/www/LewisRR11,
  author    = {Randall A. Lewis and
               Justin M. Rao and
               David H. Reiley},
  title     = {Here, there, and everywhere: correlated online behaviors
               can lead to overestimates of the effects of advertising},
  booktitle = {WWW},
  year      = {2011},
  pages     = {157-166},
  ee        = {http://doi.acm.org/10.1145/1963405.1963431},
  crossref  = {DBLP:conf/www/2011},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/www/2011,
  editor    = {Sadagopan Srinivasan and
               Krithi Ramamritham and
               Arun Kumar and
               M. P. Ravindra and
               Elisa Bertino and
               Ravi Kumar},
  title     = {Proceedings of the 20th International Conference on World
               Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1,
               2011},
  booktitle = {WWW},
  publisher = {ACM},
  year      = {2011},
  isbn      = {978-1-4503-0632-4},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}