Takuya Kobayashi Hiroaki Ohshima Satoshi Oyama Katsumi Tanaka Evaluating brand value on the web. 67-74 2009 WICOW http://doi.acm.org/10.1145/1526993.1527008 conf/www/2009wicow db/conf/www/wicow2009.html#KobayashiOOT09