Richard Hull Bharat Kumar Daniel F. Lieuwen Peter F. Patel-Schneider Arnaud Sahuguet Sriram Varadarajan Avinash Vyas Rule-based Service Customization via Houdini. 2003 WWW (Posters) http://www2003.org/cdrom/papers/poster/p299/p299-hull.html db/conf/www/www2003p.html#HullKLPSVV03