<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/www/GhoshRVZ09" mdate="2009-05-05">
<author>Arpita Ghosh</author>
<author>Benjamin I. P. Rubinstein</author>
<author>Sergei Vassilvitskii</author>
<author>Martin Zinkevich</author>
<title>Adaptive bidding for display advertising.</title>
<pages>251-260</pages>
<year>2009</year>
<booktitle>WWW</booktitle>
<ee>http://doi.acm.org/10.1145/1526709.1526744</ee>
<crossref>conf/www/2009</crossref>
<url>db/conf/www/www2009.html#GhoshRVZ09</url>
</inproceedings>
</dblp>
