LangDJGDGJSBBNS11'

@inproceedings{DBLP:conf/wsdm/LangDJGDGJSBBNS11,
  author    = {Kevin J. Lang and
               Joaquin Delgado and
               Dongming Jiang and
               Bhaskar Ghosh and
               Shirshanka Das and
               Amita Gajewar and
               Swaroop Jagadish and
               Arathi Seshan and
               Chavdar Botev and
               Michael Bindeberger-Ortega and
               Sunil Nagaraj and
               Raymie Stata},
  title     = {Efficient online ad serving in a display advertising exchange},
  booktitle = {WSDM},
  year      = {2011},
  pages     = {307-316},
  ee        = {http://doi.acm.org/10.1145/1935826.1935879},
  crossref  = {DBLP:conf/wsdm/2011},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/wsdm/2011,
  editor    = {Irwin King and
               Wolfgang Nejdl and
               Hang Li},
  title     = {Proceedings of the Forth International Conference on Web
               Search and Web Data Mining, WSDM 2011, Hong Kong, China,
               February 9-12, 2011},
  booktitle = {WSDM},
  publisher = {ACM},
  year      = {2011},
  isbn      = {978-1-4503-0493-1},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}