BibTeX record conf/wsdm/HillardSMRL10

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@inproceedings{DBLP:conf/wsdm/HillardSMRL10,
  author       = {Dustin Hillard and
                  Stefan Schroedl and
                  Eren Manavoglu and
                  Hema Raghavan and
                  Chris Leggetter},
  editor       = {Brian D. Davison and
                  Torsten Suel and
                  Nick Craswell and
                  Bing Liu},
  title        = {Improving ad relevance in sponsored search},
  booktitle    = {Proceedings of the Third International Conference on Web Search and
                  Web Data Mining, {WSDM} 2010, New York, NY, USA, February 4-6, 2010},
  pages        = {361--370},
  publisher    = {{ACM}},
  year         = {2010},
  url          = {https://doi.org/10.1145/1718487.1718532},
  doi          = {10.1145/1718487.1718532},
  timestamp    = {Tue, 21 May 2019 11:38:33 +0200},
  biburl       = {https://dblp.org/rec/conf/wsdm/HillardSMRL10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}