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BibTeX record conf/wsdm/HillardSMRL10
@inproceedings{DBLP:conf/wsdm/HillardSMRL10, author = {Dustin Hillard and Stefan Schroedl and Eren Manavoglu and Hema Raghavan and Chris Leggetter}, editor = {Brian D. Davison and Torsten Suel and Nick Craswell and Bing Liu}, title = {Improving ad relevance in sponsored search}, booktitle = {Proceedings of the Third International Conference on Web Search and Web Data Mining, {WSDM} 2010, New York, NY, USA, February 4-6, 2010}, pages = {361--370}, publisher = {{ACM}}, year = {2010}, url = {https://doi.org/10.1145/1718487.1718532}, doi = {10.1145/1718487.1718532}, timestamp = {Tue, 21 May 2019 11:38:33 +0200}, biburl = {https://dblp.org/rec/conf/wsdm/HillardSMRL10.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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