<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/wsdm/GhoseY08" mdate="2008-02-18">
<author>Anindya Ghose</author>
<author>Sha Yang</author>
<title>An empirical analysis of sponsored search performance in search engine advertising.</title>
<pages>241-250</pages>
<year>2008</year>
<crossref>conf/wsdm/2008</crossref>
<booktitle>WSDM</booktitle>
<ee>http://doi.acm.org/10.1145/1341531.1341563</ee>
<url>db/conf/wsdm/wsdm2008.html#GhoseY08</url>
</inproceedings>
</dblp>
