DBLP Record 'conf/wsdm/GhoseY08'

BibTeX

@inproceedings{DBLP:conf/wsdm/GhoseY08,
  author    = {Anindya Ghose and
               Sha Yang},
  title     = {An empirical analysis of sponsored search performance in
               search engine advertising},
  booktitle = {WSDM},
  year      = {2008},
  pages     = {241-250},
  ee        = {http://doi.acm.org/10.1145/1341531.1341563},
  crossref  = {DBLP:conf/wsdm/2008},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/wsdm/2008,
  editor    = {Marc Najork and
               Andrei Z. Broder and
               Soumen Chakrabarti},
  title     = {Proceedings of the International Conference on Web Search
               and Web Data Mining, WSDM 2008, Palo Alto, California, USA,
               February 11-12, 2008},
  booktitle = {WSDM},
  publisher = {ACM},
  year      = {2008},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}