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BibTeX record conf/wsbi/SchaferG11
@inproceedings{DBLP:conf/wsbi/SchaferG11, author = {Kerstin Sch{\"{a}}fer and Oliver G{\"{u}}nther}, editor = {Henning Baars}, title = {Evaluating the Effectiveness of Relational Marketing Strategies in Corporate Website Performance}, booktitle = {Tagungsband des dritten Workshops "Business Intelligence" der GI-Fachgruppe Business Intelligence in Zusammenarbeit mit dem Lehrstuhl f{\"{u}}r {ABWL} und Wirtschaftsinformatik {I} der Universit{\"{a}}t Stuttgart, Stuttgart, Germany, October 13th - 14th, 2011}, series = {{CEUR} Workshop Proceedings}, volume = {831}, pages = {35--49}, publisher = {CEUR-WS.org}, year = {2011}, url = {https://ceur-ws.org/Vol-831/paper5.pdf}, timestamp = {Fri, 10 Mar 2023 16:22:19 +0100}, biburl = {https://dblp.org/rec/conf/wsbi/SchaferG11.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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