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BibTeX record conf/whiceb/YangLZ20
@inproceedings{DBLP:conf/whiceb/YangLZ20, author = {Zhenyi Yang and Li Li and Tianyu Zhou}, title = {Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads}, booktitle = {The 19th Wuhan International Conference on E-Business, {WHICEB} 2020, Wuhan, China, 2020}, pages = {16}, publisher = {Association for Information Systems}, year = {2020}, url = {https://aisel.aisnet.org/whiceb2020/16}, timestamp = {Thu, 15 Jun 2023 15:06:02 +0200}, biburl = {https://dblp.org/rec/conf/whiceb/YangLZ20.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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