BibTeX record conf/whiceb/HouWGZ21

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@inproceedings{DBLP:conf/whiceb/HouWGZ21,
  author       = {Ronglin Hou and
                  Fei Wang and
                  Bingchen Guo and
                  Jing Zhao},
  title        = {An Empirical Study of the Impacts of Digital Marketing Contents on
                  User Engagement in Social E-commerce Platform},
  booktitle    = {The 20th Wuhan International Conference on E-Business, {WHICEB} 2021,
                  Wuhan, China, 28-30 May 2021},
  pages        = {41},
  publisher    = {Association for Information Systems},
  year         = {2021},
  url          = {https://aisel.aisnet.org/whiceb2021/41},
  timestamp    = {Thu, 15 Jun 2023 15:19:10 +0200},
  biburl       = {https://dblp.org/rec/conf/whiceb/HouWGZ21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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