Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce.

Fahim Akhter Dave J. Hobbs Zakaria Maamar Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce. 291-294 2004 conf/wecwis/2004 CEC http://csdl.computer.org/comp/proceedings/cec/2004/2098/00/20980291abs.htm db/conf/wecwis/cec2004.html#AkhterHM04