<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/webi/GuoACA09" mdate="2009-11-04">
<author>Qi Guo</author>
<author>Eugene Agichtein</author>
<author>Charles L. A. Clarke</author>
<author>Azin Ashkan</author>
<title>In the Mood to Click? Towards Inferring Receptiveness to Search Advertising.</title>
<pages>319-324</pages>
<year>2009</year>
<booktitle>Web Intelligence</booktitle>
<ee>http://dx.doi.org/10.1109/WI-IAT.2009.368</ee>
<crossref>conf/webi/2009</crossref>
<url>db/conf/webi/webi2009.html#GuoACA09</url>
</inproceedings>
</dblp>
