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BibTeX record conf/web/JangLY17
@inproceedings{DBLP:conf/web/JangLY17, author = {Moonkyoung Jang and Rumi Lee and Byungjoon Yoo}, editor = {Wooje Cho and Ming Fan and Michael J. Shaw and Byungjoon Yoo and Han Zhang}, title = {Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games}, booktitle = {Digital Transformation: Challenges and Opportunities - 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers}, series = {Lecture Notes in Business Information Processing}, volume = {328}, pages = {87--93}, publisher = {Springer}, year = {2017}, url = {https://doi.org/10.1007/978-3-319-99936-4\_8}, doi = {10.1007/978-3-319-99936-4\_8}, timestamp = {Wed, 07 Dec 2022 23:11:21 +0100}, biburl = {https://dblp.org/rec/conf/web/JangLY17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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