BibTeX record conf/tdit/XavierVG22

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@inproceedings{DBLP:conf/tdit/XavierVG22,
  author       = {Bibin Xavier and
                  A. Vanitha and
                  Ajimon George},
  editor       = {Sujeet Kumar Sharma and
                  Yogesh K. Dwivedi and
                  Bhimaraya A. Metri and
                  Banita Lal and
                  Amany R. Elbanna},
  title        = {A Conceptual Model for the Adoption of Digital Marketing by Micro,
                  Small, and Medium Enterprises},
  booktitle    = {Transfer, Diffusion and Adoption of Next-Generation Digital Technologies
                  - {IFIP} {WG} 8.6 International Working Conference on Transfer and
                  Diffusion of IT, {TDIT} 2023, Nagpur, India, December 15-16, 2023,
                  Proceedings, Part {I}},
  series       = {{IFIP} Advances in Information and Communication Technology},
  volume       = {697},
  pages        = {410--420},
  publisher    = {Springer},
  year         = {2022},
  url          = {https://doi.org/10.1007/978-3-031-50188-3\_36},
  doi          = {10.1007/978-3-031-50188-3\_36},
  timestamp    = {Sat, 10 Feb 2024 18:04:38 +0100},
  biburl       = {https://dblp.org/rec/conf/tdit/XavierVG22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}