<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/sigir/ZhuWYWYHC09" mdate="2009-07-27">
<author>Yunzhang Zhu</author>
<author>Gang Wang</author>
<author>Junli Yang</author>
<author>Dakan Wang</author>
<author>Jun Yan</author>
<author>Jian Hu</author>
<author>Zheng Chen</author>
<title>Optimizing search engine revenue in sponsored search.</title>
<pages>588-595</pages>
<year>2009</year>
<booktitle>SIGIR</booktitle>
<ee>http://doi.acm.org/10.1145/1571941.1572042</ee>
<crossref>conf/sigir/2009</crossref>
<url>db/conf/sigir/sigir2009.html#ZhuWYWYHC09</url>
</inproceedings>
</dblp>
