PandeyPFJ10'

@inproceedings{DBLP:conf/sigir/PandeyPFJ10,
  author    = {Sandeep Pandey and
               Kunal Punera and
               Marcus Fontoura and
               Vanja Josifovski},
  title     = {Estimating advertisability of tail queries for sponsored
               search},
  booktitle = {SIGIR},
  year      = {2010},
  pages     = {563-570},
  ee        = {http://doi.acm.org/10.1145/1835449.1835544},
  crossref  = {DBLP:conf/sigir/2010},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/sigir/2010,
  editor    = {Fabio Crestani and
               St{\'e}phane Marchand-Maillet and
               Hsin-Hsi Chen and
               Efthimis N. Efthimiadis and
               Jacques Savoy},
  title     = {Proceeding of the 33rd International ACM SIGIR Conference
               on Research and Development in Information Retrieval, SIGIR
               2010, Geneva, Switzerland, July 19-23, 2010},
  booktitle = {SIGIR},
  publisher = {ACM},
  year      = {2010},
  isbn      = {978-1-4503-0153-4},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}