LacerdaCGFZR06'

@inproceedings{DBLP:conf/sigir/LacerdaCGFZR06,
  author    = {An\'{\i}sio Lacerda and
               Marco Cristo and
               Marcos Andr{\'e} Gon\c{c}alves and
               Weiguo Fan and
               Nivio Ziviani and
               Berthier A. Ribeiro-Neto},
  title     = {Learning to advertise},
  booktitle = {SIGIR},
  year      = {2006},
  pages     = {549-556},
  ee        = {http://doi.acm.org/10.1145/1148170.1148265},
  crossref  = {DBLP:conf/sigir/2006},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/sigir/2006,
  editor    = {Efthimis N. Efthimiadis and
               Susan T. Dumais and
               David Hawking and
               Kalervo J{\"a}rvelin},
  title     = {SIGIR 2006: Proceedings of the 29th Annual International
               ACM SIGIR Conference on Research and Development in Information
               Retrieval, Seattle, Washington, USA, August 6-11, 2006},
  booktitle = {SIGIR},
  publisher = {ACM},
  year      = {2006},
  isbn      = {1-59593-369-7},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}