Managing the quality of CPC traffic.

Bobji Mungamuru Hector Garcia-Molina Managing the quality of CPC traffic. 215-224 2009 ACM Conference on Electronic Commerce http://doi.acm.org/10.1145/1566374.1566406 conf/sigecom/2009 db/conf/sigecom/sigecom2009.html#MungamuruG09