Data Mining at a Major Bank: Lessons from a Large Marketing Application.

Petra Hunziker Andreas Maier Alex Nippe Markus Tresch Douglas Weers Peter Zemp Data Mining at a Major Bank: Lessons from a Large Marketing Application. 345-351 1998 conf/pkdd/1998 PKDD db/conf/pkdd/pkdd98.html#HunzikerMNTWZ98