Rilla Khaled Ronald Fischer James Noble Robert Biddle A Qualitative Study of Culture and Persuasion in a Smoking Cessation Game. 224-236 2008 PERSUASIVE http://dx.doi.org/10.1007/978-3-540-68504-3_20 conf/persuasive/2008 db/conf/persuasive/persuasive2008.html#KhaledFNB08