Mark Brodie Jennifer Lai Jonathan Lenchner William Luken Kavitha Ranganathan Jung-Mu Tang Maja Vukovic Support Services: Persuading Employees and Customers to Do what Is in the Community's Best Interest. 121-124 2007 conf/persuasive/2007 PERSUASIVE http://dx.doi.org/10.1007/978-3-540-77006-0_16 db/conf/persuasive/persuasive2007.html#BrodieLLLRTV07