BibTeX record conf/persuasive/AhrensS07

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@inproceedings{DBLP:conf/persuasive/AhrensS07,
  author       = {Jan Ahrens and
                  Michal Ann Strahilevitz},
  editor       = {Yvonne de Kort and
                  Wijnand A. IJsselsteijn and
                  Cees J. H. Midden and
                  Berry Eggen and
                  B. J. Fogg},
  title        = {Can Companies Initiate Positive Word of Mouth? {A} Field Experiment
                  Examining the Effects of Incentive Magnitude and Equity, and eReferral
                  Mechanisms},
  booktitle    = {Persuasive Technology, Second International Conference on Persuasive
                  Technology, {PERSUASIVE} 2007, Palo Alto, CA, USA, April 26-27, 2007,
                  Revised Selected Papers},
  series       = {Lecture Notes in Computer Science},
  volume       = {4744},
  pages        = {160--163},
  publisher    = {Springer},
  year         = {2007},
  url          = {https://doi.org/10.1007/978-3-540-77006-0\_21},
  doi          = {10.1007/978-3-540-77006-0\_21},
  timestamp    = {Sun, 25 Oct 2020 23:01:01 +0100},
  biburl       = {https://dblp.org/rec/conf/persuasive/AhrensS07.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}