BibTeX record conf/pacis/WangOP22

download as .bib file

@inproceedings{DBLP:conf/pacis/WangOP22,
  author       = {Tien Wang and
                  Nusaba Ounsanee and
                  Phumsiri Poolperm},
  editor       = {Ming{-}Hui Huang and
                  Guy Gable and
                  Christy M. K. Cheung and
                  Dongming Xu},
  title        = {Opt in or out? {A} gamified ad on YouTube: The Role of Gamification
                  and Psychological Reactance},
  booktitle    = {26th Pacific Asia Conference on Information Systems, {PACIS} 2022,
                  Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022},
  pages        = {204},
  year         = {2022},
  url          = {https://aisel.aisnet.org/pacis2022/204},
  timestamp    = {Fri, 22 Jul 2022 12:41:17 +0200},
  biburl       = {https://dblp.org/rec/conf/pacis/WangOP22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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