BibTeX record conf/pacis/RenLWLL16

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@inproceedings{DBLP:conf/pacis/RenLWLL16,
  author       = {Huimin Ren and
                  Ling Liu and
                  Dong Wang and
                  Jiafen Liu and
                  Xubin Luo},
  editor       = {Ting{-}Peng Liang and
                  Shin{-}Yuan Hung and
                  Patrick Y. K. Chau and
                  She{-}I Chang},
  title        = {The Battle for singles' Day: How Social Media Marketing Campaigns
                  Boost Sales},
  booktitle    = {20th Pacific Asia Conference on Information Systems, {PACIS} 2016,
                  Chiayi, Taiwan, June 27 - July 1, 2016},
  pages        = {236},
  year         = {2016},
  url          = {http://aisel.aisnet.org/pacis2016/236},
  timestamp    = {Tue, 08 Nov 2016 09:28:09 +0100},
  biburl       = {https://dblp.org/rec/conf/pacis/RenLWLL16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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