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BibTeX record conf/pacis/LiNX15
@inproceedings{DBLP:conf/pacis/LiNX15, author = {Jing Li and E. W. T. Ngai and Xin Xu}, editor = {Atreyi Kankanhalli and Andrew Burton{-}Jones and Thompson S. H. Teo}, title = {Is a Positive Review Always Effective? Advertising Appeal Effect in the Persuasion of Online Customer Reviews}, booktitle = {19th Pacific Asia Conference on Information Systems, {PACIS} 2015, Singapore, July 5-9, 2015}, pages = {164}, year = {2015}, url = {http://aisel.aisnet.org/pacis2015/164}, timestamp = {Thu, 16 Dec 2021 09:04:37 +0100}, biburl = {https://dblp.org/rec/conf/pacis/LiNX15.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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