A Study On The Factors Affecting The Behavior Of Spreading Online Rumors: Focusing On The Rumor Recipient's Emotions.

Jong-Hyun Kim Gee-Woo Bock A Study On The Factors Affecting The Behavior Of Spreading Online Rumors: Focusing On The Rumor Recipient's Emotions. 98 2011 PACIS http://aisel.aisnet.org/pacis2011/98 conf/pacis/2011 db/conf/pacis/pacis2011.html#KimB11