Customer Centric Design: Who Should Be in the Center of the Design?

Jimmy Huang Andrea Chou Suravee Rongraung Anik Sharma Customer Centric Design: Who Should Be in the Center of the Design? 188 2008 PACIS http://aisel.aisnet.org/pacis2008/188 conf/pacis/2008 db/conf/pacis/pacis2008.html#HuangCRS08