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BibTeX record conf/momm/KuoH14
@inproceedings{DBLP:conf/momm/KuoH14, author = {Ying{-}Feng Kuo and Jian{-}Ren Hou}, editor = {Shyue{-}Liang Leon Wang and Yu{-}Hui Tao and Liming Chen and Chung{-}Nan Lee}, title = {Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions}, booktitle = {Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia, Kaohsiung, Taiwan, December 8-10, 2014}, pages = {421--427}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2684103.2684167}, doi = {10.1145/2684103.2684167}, timestamp = {Tue, 06 Nov 2018 11:06:57 +0100}, biburl = {https://dblp.org/rec/conf/momm/KuoH14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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