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BibTeX record conf/mcpc/Brunner03
@inproceedings{DBLP:conf/mcpc/Brunner03, author = {Jean{-}Claude Brunner}, editor = {Ralf Reichwald and Mitchell M. Tseng and Frank T. Piller}, title = {When superior is not good enough: Satisficing behavior and mass customization}, booktitle = {Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, {MCPC} 2003, Munich, Germany, October 6-8, 2003}, pages = {50:1--50:6}, publisher = {Technical University Munich}, year = {2003}, timestamp = {Fri, 02 Jun 2023 10:50:20 +0200}, biburl = {https://dblp.org/rec/conf/mcpc/Brunner03.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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