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BibTeX record conf/mcpc/BartlFEM03
@inproceedings{DBLP:conf/mcpc/BartlFEM03, author = {Michael Bartl and Johann F{\"{u}}ller and Holger Ernst and Hans M{\"{u}}hlbacher}, editor = {Ralf Reichwald and Mitchell M. Tseng and Frank T. Piller}, title = {Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention}, booktitle = {Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, {MCPC} 2003, Munich, Germany, October 6-8, 2003}, pages = {65:1--65:22}, publisher = {Technical University Munich}, year = {2003}, timestamp = {Fri, 02 Jun 2023 10:50:20 +0200}, biburl = {https://dblp.org/rec/conf/mcpc/BartlFEM03.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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