BibTeX record conf/mcpc/BartlFEM03

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@inproceedings{DBLP:conf/mcpc/BartlFEM03,
  author       = {Michael Bartl and
                  Johann F{\"{u}}ller and
                  Holger Ernst and
                  Hans M{\"{u}}hlbacher},
  editor       = {Ralf Reichwald and
                  Mitchell M. Tseng and
                  Frank T. Piller},
  title        = {Managerial Perspectives on Virtual Customer Integration - Cognition,
                  Attitude, and Intention},
  booktitle    = {Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization
                  and Personalization, {MCPC} 2003, Munich, Germany, October 6-8, 2003},
  pages        = {65:1--65:22},
  publisher    = {Technical University Munich},
  year         = {2003},
  timestamp    = {Fri, 02 Jun 2023 10:50:20 +0200},
  biburl       = {https://dblp.org/rec/conf/mcpc/BartlFEM03.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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