BibTeX record conf/mcis/EytamT10

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@inproceedings{DBLP:conf/mcis/EytamT10,
  author       = {Eleanor Eytam and
                  Noam Tractinsky},
  title        = {The Paradox of Simplicity: Effects of User Interface Design on Perceptions
                  and Preference of Interactive Systems},
  booktitle    = {The 5th Mediterranean Conference on Information Systems, {MCIS} 2010,
                  Tel-Aviv-Yaffo Academic College, Tel Aviv, Israel, September 12-14,
                  2010},
  pages        = {30},
  publisher    = {AISeL},
  year         = {2010},
  url          = {http://aisel.aisnet.org/mcis2010/30},
  timestamp    = {Thu, 01 Mar 2012 13:01:15 +0100},
  biburl       = {https://dblp.org/rec/conf/mcis/EytamT10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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