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BibTeX record conf/kes/WiktorS21
@inproceedings{DBLP:conf/kes/WiktorS21, author = {Jan W. Wiktor and Katarzyna Sanak{-}Kosmowska}, editor = {Jaroslaw Watr{\'{o}}bski and Wojciech Salabun and Carlos Toro and Cecilia Zanni{-}Merk and Robert J. Howlett and Lakhmi C. Jain}, title = {The Competitive Function of Online Advertising. An Empirical Evaluation of Companies' Communication Strategies in a Digital World}, booktitle = {Knowledge-Based and Intelligent Information {\&} Engineering Systems: Proceedings of the 25th International Conference KES-2021, Virtual Event / Szczecin, Poland, 8-10 September 2021}, series = {Procedia Computer Science}, volume = {192}, pages = {4158--4168}, publisher = {Elsevier}, year = {2021}, url = {https://doi.org/10.1016/j.procs.2021.09.191}, doi = {10.1016/J.PROCS.2021.09.191}, timestamp = {Sat, 30 Sep 2023 09:51:49 +0200}, biburl = {https://dblp.org/rec/conf/kes/WiktorS21.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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