Kohei Ichikawa Katsutoshi Yada Namiko Nakachi Takashi Washio Optimization of Budget Allocation for TV Advertising. 270-277 2009 KES (2) http://dx.doi.org/10.1007/978-3-642-04592-9_34 conf/kes/2009-2 db/conf/kes/kes2009-2.html#IchikawaYNW09