DBLP Record 'conf/kdd/ZhuWYWYC09'

BibTeX

@inproceedings{DBLP:conf/kdd/ZhuWYWYC09,
  author    = {Yunzhang Zhu and
               Gang Wang and
               Junli Yang and
               Dakan Wang and
               Jun Yan and
               Zheng Chen},
  title     = {Revenue optimization with relevance constraint in sponsored
               search},
  booktitle = {KDD Workshop on Data Mining and Audience Intelligence for
               Advertising},
  year      = {2009},
  pages     = {55-60},
  ee        = {http://doi.acm.org/10.1145/1592748.1592756},
  crossref  = {DBLP:conf/kdd/2009adkdd},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/kdd/2009adkdd,
  editor    = {Ying Li and
               Arun C. Surendran and
               Dou Shen},
  title     = {Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining
               and Audience Intelligence for Advertising, Paris, France,
               June 28, 2009},
  booktitle = {KDD Workshop on Data Mining and Audience Intelligence for
               Advertising},
  publisher = {ACM},
  year      = {2009},
  isbn      = {978-1-60558-671-7},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}