ManiDBD99'

BibTeX

@inproceedings{DBLP:conf/kdd/ManiDBD99,
  author    = {D. R. Mani and
               James Drew and
               Andrew Betz and
               Piew Datta},
  title     = {Statistics and Data Mining Techniques for Lifetime Value
               Modeling},
  booktitle = {KDD},
  year      = {1999},
  pages     = {94-103},
  ee        = {http://doi.acm.org/10.1145/312129.312205},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}