A Markov chain model for integrating behavioral targeting into contextual advertising.

Ting Li Ning Liu Jun Yan Gang Wang Fengshan Bai Zheng Chen A Markov chain model for integrating behavioral targeting into contextual advertising. 1-9 2009 KDD Workshop on Data Mining and Audience Intelligence for Advertising http://doi.acm.org/10.1145/1592748.1592750 conf/kdd/2009adkdd db/conf/kdd/adkdd2009.html#LiLYWBC09