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BibTeX record conf/kdd/LeeODL12
@inproceedings{DBLP:conf/kdd/LeeODL12, author = {Kuang{-}chih Lee and Burkay Orten and Ali Dasdan and Wentong Li}, editor = {Qiang Yang and Deepak Agarwal and Jian Pei}, title = {Estimating conversion rate in display advertising from past erformance data}, booktitle = {The 18th {ACM} {SIGKDD} International Conference on Knowledge Discovery and Data Mining, {KDD} '12, Beijing, China, August 12-16, 2012}, pages = {768--776}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2339530.2339651}, doi = {10.1145/2339530.2339651}, timestamp = {Tue, 06 Nov 2018 16:59:36 +0100}, biburl = {https://dblp.org/rec/conf/kdd/LeeODL12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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