<?xml version="1.0"?>
<dblp>
<inproceedings key="conf/kdd/KohaviHS07" mdate="2007-08-23">
<author>Ron Kohavi</author>
<author>Randal M. Henne</author>
<author>Dan Sommerfield</author>
<title>Practical guide to controlled experiments on the web: listen to your customers not to the hippo.</title>
<pages>959-967</pages>
<year>2007</year>
<crossref>conf/kdd/2007</crossref>
<booktitle>KDD</booktitle>
<ee>http://doi.acm.org/10.1145/1281192.1281295</ee>
<url>db/conf/kdd/kdd2007.html#KohaviHS07</url>
</inproceedings>
</dblp>
