@inproceedings{DBLP:conf/kdd/JagannathanNAH02,
  author    = {Srinivasan Jagannathan and
               Jayanth Nayak and
               Kevin C. Almeroth and
               Markus Hofmann},
  title     = {A model for discovering customer value for E-content},
  booktitle = {KDD},
  year      = {2002},
  pages     = {532-537},
  ee        = {http://doi.acm.org/10.1145/775047.775125},
  crossref  = {DBLP:conf/kdd/2002},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/kdd/2002,
  title     = {Proceedings of the Eighth ACM SIGKDD International Conference
               on Knowledge Discovery and Data Mining, July 23-26, 2002,
               Edmonton, Alberta, Canada},
  booktitle = {KDD},
  publisher = {ACM},
  year      = {2002},
  isbn      = {1-58113-567-X},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}